Nissan wanted the Titan XD to appeal to Nissan loyalists as well as convert some diehard Ford and Chevy buyers. Nissan wanted the product video to showcase the truck's capabilities in epic work and play locations. We shot the work scenarios in and around the Port Of Long Beach. This was the perfect backdrop to show the truck side by side with big machinery,  ships, tugboats, and cranes and look right at home. The off-road portion let Titan kick up a lot of dirt and show it plays hard on too.

The ambitious, efficient “super shoot” created assets for the product video, the accessory video, the interactive brochure, as well as the print brochure over a 4 day period. 

Executive Creative Director: Lynne Grigg
Creative Director: Carol Fukunaga
Associate Creative Director: Paula Neff
Associate Creative Director Copy: Scott Goldenberg
Executive Producer: Eric Exley
Director of Photography: Tim Damon
Editing/Post Production: SpotBot Media