In 2017 Rogue Sport came to America as the sporty little sibling of the popular Nissan Rogue. It's demographic skews to millennials who like purposeful products. "5 Reasons to Love Rogue Sport" highlights the vehicle's features with relevant human benefit scenarios showing how the vehicle solves their everyday problems. A dash of humor was added to capture the Nissan "wink."
Executive Creative Director: Lynne Grigg
Creative Director: Carol Fukunaga
Associate Creative Director: Paula Neff
Associate Creative Director Copy: Scott Goldenberg
Producer: Michelle Liu
Director of Photography: Tim Damon
Editing/Post Production: SpotBot Media