Acura wanted to create an engaging and informational E-Brochure for the RLX. The challenge was to create an interactive experience with existing assets. The project was a collaboration with the agency's in house art director, Lynn Laguna. The client was so pleased with the resulting piece, they decided to roll out 3 more for other vehicles.
Creative Director: Chip McCarthy
Art Director: Paula Neff
Art Director: Lynn Laguna
Copywriter: Philip McCandless
Photography: Brian Garland, John Early