Nissan redesigned the Pathfinder from the ground up to return to its rugged roots. They wanted a teaser launch video that announced the reveal date and invited viewers to FIND A PATH of their own. Personal contribution was creating the overall concept and storyline with copywriter Scott Goldenberg, production handled through TBWA/Chiat in NYC.

Executive Creative Director: David Banta
Executive Creative Director: David Hedeman
Executive Creative Director: Steve Rice
Creative Director: Paula Neff
Associate Creative Director Copy: Scott Goldenberg
Director of Photography: Wesley Walker
Production Company: Tool of North America