In 2016 Nissan USA launched the completely redesigned Titan XD into the American medium-duty truck market. Nissan finally had a truck capable of going head-to-head with the domestics. The Nissan Insider Series is designed to be a brief overview to drive traffic to the website and generate interest. We had two days with the truck in a Detroit warehouse following the auto show to capture video and still assets.
Executive Creative Director: Lynne Grigg
Creative Director: Carol Fukunaga
Director of Strategy: Dean Bowman
Associate Creative Director: Paula Neff
Associate Creative Director Copy: Scott Goldenberg
Executive Producer: Eric Exley
Director of Photography: Tim Damon
Editing/Post Production: Ryan Ashford