Nissan upped the ante for 3-row SUVs with the 2021 Armada. The challenge was to put the car’s serious off-road capability, towing, and fun to drive nature front and center, and reposition the Armada as an off-road beast instead a suburban mall crawler. Throwing dirt, climbing rocky hills, and charging flat out in the rugged So Cal desert was just the ticket.

Executive Creative Director: Lynne Grigg
Creative Director: Carol Fukunaga
Creative Director: Paula Neff
Senior Copywriter: Charlie Patterson
Producer: Andrea Gomez
Directory of Photography: Tim Sutton
Director of Aerial Photography: Will Gentile