Nissan Frontier/Navara launched globally in 2020. The client wanted to show the truck in extreme places only it could go, and also emphasize bringing your friends along for the adventures. The challenge was the vehicle was high security, and only available in Mexico, which posed budgetary and logistical issues. Our solution was to maximize production dollars by shooting stand in cars in budget-friendly Spain. That provided epic, larger than life locations, that synced perfectly with the creative brief.
Executive Creative Director: Candy Ho
Creative Director: Paula Neff
Associate Creative Director Copy: Scott Goldenberg
Producer: Andrea Gomez
Photographer: Jeff Ludes
CGI: Armstrong White
Nissan redesigned the Pathfinder from the ground up to return to its rugged roots. They wanted a teaser launch video that announced the reveal date and invited viewers to FIND A PATH of their own. Personal contribution was creating the overall concept and storyline with copywriter Scott Goldenberg, production handled through TBWA/Chiat in NYC.
Executive Creative Director: David Banta
Executive Creative Director: David Hedeman
Executive Creative Director: Steve Rice
Creative Director: Paula Neff
Associate Creative Director Copy: Scott Goldenberg
Director of Photography: Wesley Walker
Production Company: Tool of North America
Nissan upped the ante for 3-row SUVs with the 2021 Armada. The challenge was to put the car’s serious off-road capability, towing, and fun to drive nature front and center, and reposition the Armada as an off-road beast instead a suburban mall crawler. Throwing dirt, climbing rocky hills, and charging flat out in the rugged So Cal desert was just the ticket.
Executive Creative Director: Lynne Grigg
Creative Director: Carol Fukunaga
Creative Director: Paula Neff
Senior Copywriter: Charlie Patterson
Producer: Andrea Gomez
Directory of Photography: Tim Sutton
Director of Aerial Photography: Will Gentile
Nissan wanted the Titan XD to appeal to Nissan loyalists as well as convert some diehard Ford and Chevy buyers. Nissan wanted the product video to showcase the truck's capabilities in epic work and play locations. We shot the work scenarios in and around the Port Of Long Beach. This was the perfect backdrop to show the truck side by side with big machinery, ships, tugboats, and cranes and look right at home. The off-road portion let Titan kick up a lot of dirt and show it plays hard on too.
The ambitious, efficient “super shoot” created assets for the product video, the accessory video, the interactive brochure, as well as the print brochure over a 4 day period.
Executive Creative Director: Lynne Grigg
Creative Director: Carol Fukunaga
Associate Creative Director: Paula Neff
Associate Creative Director Copy: Scott Goldenberg
Executive Producer: Eric Exley
Director of Photography: Tim Damon
Editing/Post Production: SpotBot Media
Nissan Parts and Service client wanted a sizzle video to energize its dealer network about the Future of Service. The challenge was to show existing real world services along side imagined futuristic service products in a cohesive and compelling manner.
Executive Creative Director: Lynne Grigg
Creative Director: Carol Fukunaga
Creative Director: Paula Neff
Senior Copy Writer: Charlie Patterson
Producer: Mara Serdans
Director of Photography: Julian Diaz
Production Company: Merge
Post Production: Designory
Nissan Motorsports [NISMO] is the embodiment of ultimate Nissan performance, inspired by the most unforgiving proving ground – the race track. The NISMO client wanted to create an energetic, edgy video that showed handling isn’t a result of just data. It requires a human touch.
They wanted to show the car’s unique design through the team of experts behind the cars- the designers, engineers, and test drivers. We had the honor of working with Hiroyoshi Kato, arguably Nissan’s most legendary test driver. He piloted the NISMO GT-R for 2 days of exhilarating footage, and a 360º ride along experience.
Executive Creative Director: Lynne Grigg
Creative Director: Carol Fukunaga
Associate Creative Director: Paula Neff
Associate Creative Director Copy: Scott Goldenberg
Producer: Eric Exley
Director of Photography: DC Chavez
Post Production: Qazi Waqas / In house
A fun and informative 360º ride along experience with legendary Nissan AS Test driver Hiroyoshi Kato doing a hot lap at the Sodegaura Forest Raceway in Japan. The viewer is invited to buckle up and scrub through the video to see real time lap speed, fun facts about the car and driver, and witness Kato-san’s Jedi-like two finger steering technique. It is quite a ride.
Executive Creative Director: Lynne Grigg
Creative Director: Carol Fukunaga
Associate Creative Director: Paula Neff
Associate Creative Director Copy: Scott Goldenberg
Producer: Eric Exley
Director of Photography: DC ChavezPost
Production: Qazi Waqas / In house
The 2020 Nissan Sentra was new from the ground up, it took a breathtaking leap forward with sculpted styling, handling, and connected tech. The client wanted to focus on the exterior styling details with a nod to the Sentra’s connectivity to the driver.
Executive Creative Director: Lynne Grigg
Creative Director: Carol Fukunaga
Creative Director: Paula Neff
Associate Creative Director Copy: Scott Goldenberg
Producer: Brenda Liz
Director of Photography: Joe Stevens
Post Production: Designory
Teaser launch video for the 2021 Nissan Armada. My contribution to the project was creative directing the running and aerial footage for the teaser and product videos.
Executive Creative Director: David Banta
Executive Creative Director: David Hedeman
Executive Creative Director: Steve Rice
Creative Director: Paula Neff
Producer: Andrea Gomez
Producer: Garrison Askew
Director of Photography: Tim Sutton
Director of Aerial Photography: Will Gentile
Designory and EG+ wanted a case study using the Nissan Brand to highlight it’s unique approach to product story telling, strategy, and asset creation across all platforms.
Executive Creative Director: Lynne Grigg
Creative Director: Carol Fukunaga
Creative Director: Paula Neff
Associate Creative Director Copy: Scott Goldenberg
Post Producer: Alex Levine
Editing/Post Production: Designory
Nissan wanted to focus on the near bespoke quality craftsmanship of its legendary supercar, the GT-R. The creative solution was designing a narrative with images that presented the "car as art." The interactive brochure has animated transitions and more artful typography for a premium look.
Executive Creative Director: Lynne Grigg
Creative Director: Terry Medwig
Associate Creative Director: Paula Neff
Associate Creative Director Copy: Scott Goldenberg
Photography Consult: Toshi Oku
CGI: Armstrong White
The Nissan LEAF: small in size but big on innovation, it’s the car that paved the way for modern day electric vehicles. Nissan wanted a product video to highlight not onlyLEAF’s dynamic driving experience, but also emphasize it’s a car for everyone, not just EV enthusiasts.
Executive Creative Director: Lynne Grigg
Creative Director: Carol Fukunaga
Associate Creative Director: Paula Neff
Associate Creative Director Copy: Scott Goldenberg
Producer: Carmen Lam
Director of Photography: Tim Damon
Editing/Post Production: SpotBot Media
STORIES FROM THE ROAD
Besides iconic automotive and landscape photography, Tim’s known for his wild stories from years in the business. An art director usually walks away from a Tim Damon shoot with award winning photography and an anecdote or two to take back to the office. These shoot stories serve as the narrative that ties the books together.
Creative Direction+Design: Paula Neff
Photography: Tim Damon
Designer: Dan Nguyen
Writer: Adam Lowrey
After the launch of the 2016 Titan, Nissan wanted a sizzle video to capture the main points of the product video in a more energized format for dealer showrooms and the dealer convention.
Executive Creative Director: Lynne Grigg
Creative Director: Carol Fukunaga
Associate Creative Director: Paula Neff
Associate Creative Director Copy: Scott Goldenberg
Producer: Michelle Lui
Director of Photography: Tim Damon
Editing/Post Production: SpotBot Media
In 2016 Nissan USA launched the completely redesigned Titan XD into the American medium-duty truck market. Nissan finally had a truck capable of going head-to-head with the domestics. The Nissan Insider Series is designed to be a brief overview to drive traffic to the website and generate interest. We had two days with the truck in a Detroit warehouse following the auto show to capture video and still assets.
Executive Creative Director: Lynne Grigg
Creative Director: Carol Fukunaga
Director of Strategy: Dean Bowman
Associate Creative Director: Paula Neff
Associate Creative Director Copy: Scott Goldenberg
Executive Producer: Eric Exley
Director of Photography: Tim Damon
Editing/Post Production: Ryan Ashford
In 2017 Rogue Sport came to America as the sporty little sibling of the popular Nissan Rogue. It's demographic skews to millennials who like purposeful products. "5 Reasons to Love Rogue Sport" highlights the vehicle's features with relevant human benefit scenarios showing how the vehicle solves their everyday problems. A dash of humor was added to capture the Nissan "wink."
Executive Creative Director: Lynne Grigg
Creative Director: Carol Fukunaga
Associate Creative Director: Paula Neff
Associate Creative Director Copy: Scott Goldenberg
Producer: Michelle Liu
Director of Photography: Tim Damon
Editing/Post Production: SpotBot Media
Infiniti launched an evocative new branding campaign in 2014. It included story-driven product videos, brochures, and advertising which was shot primarily in Europe for a more global feel. I joined the Designory team as a freelance art director to oversee the three week shoot of the QX70 and Q60 Coupe for both a still asset library and motion photography. A selection of the asset library is shown below the video.
Executive Creative Director: Lynne Grigg
Creative Director: Chad Weiss
Art Director: Paula Neff
Executive Producer: Jean-Francios Rioche
Director of Photography: Timo Plodstat
Still Photos: Yona Heckl + Tom Mennemann
Editing/Post Production: SpotBot Media
Infiniti launched an evocative new branding campaign in 2014. It included story-driven product videos, brochures, and advertising which was shot primarily in Europe to suit its global markets. I joined the Designory team as a freelance art director to oversee the three week shoot of the QX70 and Q60 Coupe for both the still and motion photography. A selection of the asset library is shown below the video.
Executive Creative Director: Lynne Grigg
Creative Director: Chad Weiss
Art Director: Paula Neff
Executive Producer: Jean-Francios Rioche
Director of Photography: Timo Plodstat
Still Photos: Yona Heckl + Tom Mennemann
Editing/Post Production: SpotBot Media
While capturing motion footage for the product video, the shoots also tackled 6-8 product feature vignettes highlighting Infiniti's suite of technologies.
Executive Creative Director: Lynne Grigg
Creative Director: Chad Weiss
Art Director: Paula Neff
Executive Producer: Jean-Francios Rioche
Director of Photography: Timo Plodstat
Still Photos: Yona Heckl + Tom Mennemann
Editing/Post Production: SpotBot Media
Acura wanted to create an engaging and informational E-Brochure for the RLX. The challenge was to create an interactive experience with existing assets. The project was a collaboration with the agency's in house art director, Lynn Laguna. The client was so pleased with the resulting piece, they decided to roll out 3 more for other vehicles.
Creative Director: Chip McCarthy
Art Director: Paula Neff
Art Director: Lynn Laguna
Copywriter: Philip McCandless
Photography: Brian Garland, John Early
The challenge was to develop a professional grade workwear clothing line from the ground up, and create a comprehensive brand identity to resonate with a broad range of customers: the fans of bike builder Jesse James, professional tradesmen, and blue collar workers.
The branding / advertising scope included development of the logo and identity, product naming, a library of authentic WPA-inspired workwear photography, product brochures, advertising, website design, vehicle wrap design, and POS. Product and packaging required internal and external tag designs and labels, trims design, tread design, hang tags, pocket flashers, informational stickers, soft and hard packaging and national tour point of sale materials.
The clothing line went from concept to stores in 8 months. This was a dream project. It was as challenging as it was rewarding. A selection of the WPA-inspired assets appear after the branding elements.
Executive Creative Director: Jesse James
Creative Director: Paula Neff
Art Directors: April Larivee, Chhun Tang
Photography: Dan Winters
Illustrators: Chris Martin, Tanner Goldbeck, Jason Cruz
Apparel Director: Lori Edwards-Polakoff
Tim Damon wanted a promo piece using images created on a shoot for Toyota Trucks in shipyards and lumber mills of the Pacific Northwest. The images had an almost 1940's WPA feel to them, so we created a notebook that had a work manual feel. The cover was repurposed from actual 1940's parts inventory ephemera. The inside featured several spreads of photos followed by notebook paper. Cover was heavy, industrial-feeling chipboard with a custom-made rubber band that read WORK HARD or HARD WORK depending on how you read it. It was co-designed with April Larivee.
Creative Director/Designer: Paula Neff
Designer: April Larivee
Photography: Tim Damon
Writer: Curt Cummings
Nissan Genuine Accessories wanted to add videos to their existing accessory video lineup. They wanted to update the look, but still tie into the existing series. The solution was to add graphic elements to show the product's functionality, and add the Nissan "wink." The shoot captured still, video, and stop motion assets.
Executive Creative Director: Lynne Grigg
Creative Director: Carol Fukunaga
Associate Creative Director: Paula Neff
Associate Creative Director Copy: Scott Goldenberg
Producer: Carmen Lam
Director of Photography: Chris Stamford
Editing/Post Production: SpotBot Media
The iconic Z is arguably Nissan's sexiest car. The Interactive brochure needed to be just as sexy, and eye catching. The challenge was taking existing assets and breathing some life into them while adding the right amount of interactivity to engage the viewer.
Executive Creative Director: Lynne Grigg
Creative Director: Terry Medwig
Associate Creative Director: Paula Neff
Associate Creative Director Copy: Scott Goldenberg
Art Director: Erin Osborne
Photography Consult: Brian Konoske, Brian Garland
Concept and design of Lincoln printed brochures and assets for online and apps. This project included design, art direction, and production of layouts and overseeing the project through production. I worked remotely through Latcha and Associates in Farmington Hills, Michigan.
Executive Creative Director: Lisa Chapman
Creative Director: Amy Turunen
Art Director: Paula Neff
Photographers: Toshi Oku, Brian Garland
Outrider Journal was a publication aimed at adventure riding enthusiasts. The publication’s goal was to be a “Surfer’s Journal” for off-road riders featuring big colorful pictures and little advertising. Despite an enthusiastic reception and initial subscriptions of 1500, that business model didn’t work out so well, and forced the magazine to go on hiatus after its first two issues. The magazine and branding was designed from the ground up including: logo, masthead design, art direction, design, and production.
Publisher: Jason Black
Creative Director: Paula Neff
Designers: Tye Bergeson, Noah Huber, Chhun Tang
Photographer: Fran Kuhn
Garage Magazine celebrated the hot rod lifestyle and was the online version of the magazine. The site had teaser versions of the articles that were current, as well as full versions of past articles, product reviews, advice, and paid advertisements. It was designed to look like old vintage hot rod pubs like Car Craft Magazine, Hot Rod Magazine etc, with poor print quality, kitschy sign up forms and retro graphic cues.
Executive Creative Director: Jesse James
Creative Director / Designer: Paula Neff
Designers: Tara Larivee
Photographers: Tim Sutton, Tim Damon, Kevin Necessary, Eric Hameister
Porta Via is a Dean + Delucca-like deli/gourmet food shop in Pasadena. The owner wanted a new site to capture the upscale, but very approachable feel of the restaurant.
The site was designed to feature large, inviting images that refreshed when you navigated to the homepage, and featured their signature sunshine yellow signature color. The project included an all new site design, art directing a library of lifestyle and food photography, as well as copy writing.
Photographer: Fran Kuhn
Art DIrection: Paula Neff
Designer: Tye Bergeson
Nissan Global wanted an asset library for its regions to support the 2017 Nissan Navara. A wide mix of work and play assets were created to support the vehicle’s rugged capabilities. Shot over 10 days, a total of 4 dozen unique assets were created.
Executive Creative Director: Lynne Grigg
Creative Director: Terry Medwig
Associate Creative Director: Paula Neff
Associate Creative Director Copy: Scott Goldenberg
Producer: Mara Serdans
Photographer: Tim Damon
CGI: Armstrong White
